How Stock Analysis Recruited 50+ Affiliates in 68 Days Using AffiliateFinder

Kyle manages partnerships and the affiliate program at Stock Analysis, one of the fastest-growing investing platforms on the web. Here, he shares how he stopped chasing big-name creators and built a high-performing affiliate program by going smaller - using AffiliateFinder.

Since implementing AffiliateFinder.ai on December 17th, we have recruited over 50 new affiliates through cold outreach powered by AffiliateFinder in just 68 days. That works out to more than five new partners per week, all sourced through a systematic and repeatable outbound process instead of passively waiting for inbound applications.

When I started at Stock Analysis, I struggled with cold outreach. Manually scraping emails from YouTube descriptions, LinkedIn profiles, and personal websites was time-consuming and low-yield.

After two months it was clear the company could benefit from a product built to generate a real pipeline.

I tested out AffiliateFinder.ai and quickly recognized its utility of filtering finance creators, niche websites, early stage YouTubers, and TikTokers to reach out at scale.

But I made a mistake. And because I was now doing it at scale, it was apparent within days.

The Whale Problem

I found myself still going after the biggest creators in the space (e.g. the whale with 1 million YouTube subscribers, 50,000 newsletter subscribers, and a massive X following.) Essentially the Taylor Swifts of the finance creator economy.

The problem is:

• Everyone is already reaching out to them.
• Their brand is often diluted because they consistently pitch whatever company pays the most.
• They want huge upfront payments, often starting at $10,000.

And despite offering a competitive commission with the potential for bigger long-term gains than a one-time payment, they do not budge. Instead they prefer the quick cash grab, their brand becomes diluted with constant promotions, and the audience stops converting.

This is where the modest creators come into play.

Why Modest Creators Outperform

A creator with 300 subscribers who truly cares about their audience and brand often outperforms the account with 300,000. Smaller creators also receive less emails, so they typically respond, hop on calls, and are open to feedback. And when they make their first big commission, it is exciting and meaningful for both of us.

AffiliateFinder.ai helps find this group.

Instead of searching for the leading finance channels, I filter for the smallest creators. And because we know the demographic of Stock Analysis users, I can apply those filters in AffiliateFinder.ai when searching for collaborators.

When you start to stack a few hundred smaller affiliates, it becomes significant. It also diversifies risk. If a partner slows down, the whole program does not fall apart.

Another benefit is fostering relationships. With smaller creators, you build something together and truly feel like partners, not just traffic sources.

The Flywheel: How We Scale Together

And here is where it gets interesting.

Our goal is for affiliates to post daily across platforms. Publish often and expand with each piece.

Then when a piece pops off, we lean in.

If a video, thread, or newsletter starts gaining traction, we amplify it through our own channels. By sharing it in the newsletter, reposting across social accounts, and highlighting it inside Discord, we push distribution behind it to keep momentum going.

This creates the flywheel.

The affiliate extends their reach and in turn gains new subscribers. More subscribers then increase conversions and earnings, notably benefiting both parties.

Our commission structure gives creators real upside. We pay 60% with no cap. If you want to make an extra $100, you can. If you want to build something meaningful, earning five, six, or even seven figures a year as an affiliate is absolutely on the table.

We are not looking for one off placements. We are looking to build long-term relationships. You can join the Stock Analysis affiliate program here.

The Takeaway

A successful affiliate program is not about one big partner, so stop chasing the top of the pyramid.

Use tools like AffiliateFinder.ai to systematically find the middle: a network of people who are genuinely excited to support your company and grow alongside you.

Try AffiliateFinder.ai →